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Home Rule Crisis Communication for Municipalities


Generic statewide messages will never hit home

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Home Rule Crisis Communication for Municipalities


Generic statewide messages will never hit home

You need to tell YOUR local residents how threats to home rule will actually affect THEM!

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Your sovereignty as a municipality is under siege!

Do your residents understand the potential consequences?

If they did, they could be your strongest allies!

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Your Residents Need To Know


Your Residents Need To Know


Florida House Speaker Richard Corcoran - Home Rule Opponent

Florida House Speaker Richard Corcoran - Home Rule Opponent

Florida House members are closer to the people than municipal representatives.
— Florida House Speaker Richard Corcoran

REALLY?!

 

Does anyone truly believe Tallahassee is better equipped to deal with local issues than the actual cities, towns, and villages in which those issues arise?

How do you think your residents would react if they were told they needed to travel to Tallahassee to voice an opinion on a local matter rather than travel across town?

Do you want to be the one to tell the vocal, outspoken advocate and community organizer who always attends your meetings that you can’t help because the law that allowed the gun range near the elementary school isn’t within your control?

So why are your residents not up in arms over threats to home rule? Three reasons:

THEY DON'T KNOW ABOUT IT.

THEY HAVEN'T BEEN TOLD HOW IT AFFECTS THEM.

THEY DON'T KNOW WHAT TO DO ABOUT IT.

 
 

Download our Home Rule Crisis Communications Plan

 

Call Elliot Cohen, My PR Guru, to schedule an initial consultation:   561-676-4949.   We do work with multiple municipalities. 


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High Stakes Issue Driven Communication


High Stakes Issue Driven Communication


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My Gov Guru isn't your typical PR firm.

No one has more municipal experience...

My Gov Guru is part of My PR Guru, LLC, a Palm Beach County based communications firm with years of municipal, issue-oriented, public opinion-shaping communications experience.

If you want to promote your green market, or send out press releases on events in your parks, there are dozens of firms that can do that.

But if you need to shape public opinion with high-stakes, issue-driven communications that can significantly affect the future of your municipality’s growth, economy, or sovereignty, it takes a different kind of firm!  My PR Guru, LLC brings to the table over 20 years of government communications experience.

Don’t make this mistake: Municipal communications is not campaign communications. If you’re running for office, hire a campaign firm. But if you’re a municipality trying to educate and inform your residents, hire someone who knows the difference.

As a municipality, your communications must be viewed as factual and informative.  That’s what My PR Guru, LLC will do for you.

The key is content! We will dig deep to find the stories that hit home with your citizens. We will highlight examples of why home rule is critical, and make sure the public understands how it will affect them personally.  We will create and maintain a website specific to your municipality with information the public can use to help in the fight.

 

Download our Home Rule Crisis Communications Plan

Find out how we reach and mobilize your residents

 

Here's what we will do for you:

My PR Guru, LLC owns two critical website domain names that will be used to reach your citizens: 

SaveHomeRule.com

HomeRuleAffectsMe.com.

These two domains will be used to drive home the messaging to your residents, and will be personalized for your own municipal stories:

HomeRuleAffectsMe.com/CityName

SaveHomeRule.com/CityName

 

We will build micro sites specifically targeting your residents, featuring stories and information that resonates within your own borders. Don’t rely on generic content from state organizations.  Remember:

 
All politics is local
— Former U.S. House Speaker Thomas 'Tip' O'Neill
 

Recycled generic content won’t hit home in your municipality, and certainly won’t motivate your residents to take up the fight.

We will design, research and write regular newsletters highlighting the importance of saving home rule.  We will draft and distribute pitches and press releases to the media, working to generate local, impactful, personalized earned media coverage. We will also open and maintain social media sites specific to your municipality.

Your greatest assets and strongest allies are your own citizens.  They alone wield the power of public pressure. Shaping public opinion can be the difference between economic growth or stagnation. It can be a more powerful tool than all the lobbyists in Leon County.

YOU NEED SOMEONE TO FIND AND TELL THE STORIES THAT WILL MOBILIZE YOUR CITIZENS.

Issue-driven municipal story telling is not something your in-house public information officer has the ability or time to do. Knowing where to look, what issues to push, how to present them, and who to target is what My PR Guru, LLC will do for you.


Call Elliot Cohen, My PR Guru, to schedule an initial consultation:   561-676-4949.   We do work with multiple municipalities.