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Proven Record of Generating Positive Media Coverage


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Proven Record of Generating Positive Media Coverage


Nearly Twenty Years Creating Positive Coverage

Elliot Cohen is My PR Guru. He has been on the front lines of high stakes public relations, marketing, campaign politics, and crisis communications for some of the nation’s largest organizations for almost 20 years.

He is a proven and award winning strategist who has successfully represented organizations in both the private and public sectors.

Elliot has extensive experience in several sectors, including government, law enforcement, and healthcare.  He served as Director of Media Relations for the 11th largest law enforcement agency in the United States. Elliot led media relations and crisis communications for one of the largest health care and health insurance companies in the state of Florida. He was also the Director of Communications for the City of West Palm Beach.

 
Multiple awards for both Positive PR and Crisis Management

Multiple awards for both Positive PR and Crisis Management

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One of Florida's Most Experienced Crisis Communicators


One of Florida's Most Experienced Crisis Communicators


It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
— Warren Buffet
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Crisis Communications is an Art, not a Science.

Many people claim to know crisis management. Not many can back it up. 

At times the best response is minimal. At other times an immediate, aggressive, proactive answer is best.  Knowing how and when to respond to minimize damage to reputation, profit, and public opinion is learned in the trenches.

Don’t believe for a moment that someone who claims to know marketing or PR also knows crisis management.

Crisis management is like insurance.  You hope you never need it. But when you do, you want the best in the business!

Experience matters! Prior events include:

  • Government Scandals
  • Natural Disasters
  • Workplace Shootings
  • On-the-job deaths
  • Wrongful Cemetery Burials
  • Building Collapses
  • Murder of a Law Enforcement Officer
  • Police-involved Shootings
  • Political Campaign Attacks
  • International Celebrity Media Frenzies
  • Corporate Layoffs
 
My PR Guru Founder Elliot Cohen has headed up crisis communications during national and international media firestorms. 

My PR Guru Founder Elliot Cohen has headed up crisis communications during national and international media firestorms. 

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How My PR Guru Will Help You...


How My PR Guru Will Help You...


PR: Powerful & Cost Effective

 

How will public relations help me? It’s a question that a lot of people ask. Of course it’s possible to operate your business, foundation, government or non-profit with little or no attention to your reputation, public perception or communication to potential and current customers. But it’s unlikely that you will ever gain significant traction in your industry or key markets.

On the other hand, if you actively engage in integrated PR and digital marketing tactics you are more likely to capture the attention of customers and prospects, and achieve the kind of business results that create long-term success. Earned media and self-distribution tactics are much less expensive, and more effective than paying for advertising. 

My PR Guru combines highly sought-after television news industry experience with years of corporate & public affairs communications knowledge.

We get your message heard and seen through both new and traditional media. We combine public relations, social media and video production to inject new life into your brand, your passion, your business!

My PR Guru Founder Elliot Cohen reporting live from the Al Gore Presidential Campaign Headquarters in Nashville, TN. November, 2000.

My PR Guru Founder Elliot Cohen reporting live from the Al Gore Presidential Campaign Headquarters in Nashville, TN. November, 2000.

My PR Guru Founder Elliot Cohen interviewing famed defense attorney Roy Black while covering the criminal trial of notorious "Cocaine Cowboy" Sal Magluta. 1995

My PR Guru Founder Elliot Cohen interviewing famed defense attorney Roy Black while covering the criminal trial of notorious "Cocaine Cowboy" Sal Magluta. 1995

My PR Guru Founder Elliot Cohen at the Kennedy Space Center covering the launch of the Space Shuttle. 1999

My PR Guru Founder Elliot Cohen at the Kennedy Space Center covering the launch of the Space Shuttle. 1999

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What are you waiting for...


What are you waiting for...


...Let's start something great!

 
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